In our Web Analytics: An Introduction we showed you some articles to get you started on your web analytics journey. In this post, we’ll give you some great resources for you to be able to move beyond the basics and start using web analytics to have a significant edge on your competition. After you’ve taken a look at our last post, check out these ways to be well on your way to becoming an analytics expert.
Show Keyword Position using Filters and Advanced Segments
Bryan Casson, in this article, gives some great tips for filtering your Google Analytics results into easy-to-understand segments for easy interpretation and reporting. He does this by walking you through the processes of extracting, displaying and filtering metrics that be easily understood by you and your clients. Such detailed information explained simply can also give you a leg up on your own strategy to effectively use these metrics for your site.
Using blekko’s SEO Data to Evaluate Web Directories
Web analytics and metrics can tend to focus (understandably so) on the “what” rather than the “why.” In this post, David Zimmerman introduces the reader to blekko, a search engine tool that provides a host of data as to why a certain site ranks the way it does in search results. David walks you through which of blekko’s metrics are especially important for you and how to translate these metrics into real results for your site.
How to Get the Equivalent of $100K in PPC Ads for Free
Who doesn’t want free ad space? In this post, Mike Scanlin gives some great advice from his experience with his self-funded start-up that got him the equivalent of $100K in pay-per-click ads. His strategy includes relentless link building and new content generation, as well as keyword building and vigorous social networking integration.
Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick and Quantcast
We talk a lot about metrics on this blog, but what good are your metrics if they’re not accurate? SEO Moz’s Rand Fiskin offers some good insights in this post about how to make sure your reported data is lining up with your actual data.
Introducing SERP Turkey: A Free Tool to Split Test and Gather CTR Analytics of SERP Entries
In this entry, Tom Anthony introduces SERP Turkey, a tool for split testing and CTR analytics. SERP Turkey lets user build dummy search result pages and test them on willing participants to measure clicking behavior given a list of search results.
What are some advanced web analytics strategies that you use to ensure your website is reaching its full potential? Let us know about them in the comments!